placense is a venture backed by innogy (largest German energy provider & 3rd largest in Europe) and Nielsen research.
We are a platform providing real-time information about physical foot traffic worldwide.
The user inputs an address and instantly gets information that, up to now, was the sole property of the online world, e.g. number of people, where they came from, gender, age, income level, means of transportation and more.
We leverage the fact that unlike mobile data competitors, the value and insights we generate from the data is not personal but rather aggregative, therefore in a user perspective it is non-intrusive and not compromising the sensitive information of each user.